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Content Strategy for the Web download

Content Strategy for the Web download

Content Strategy for the Web. Kristina Halvorson

Content Strategy for the Web

ISBN: 0321620062,9780321620064 | 135 pages | 4 Mb

Download Content Strategy for the Web

Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any person in the world of web design. Download free Content Strategy for the Web, 2nd Edition Kristina Halvorson and Melissa Rach pdf chm epub format. Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. Free download ebook Content Strategy for the Web, 2nd Edition pdf. We all want a web that's more flexible, future-friendly, and ready for unknowns. There are many misconceptions about what this role is in its entirety. What else can I do but devote all of my time to researching content strategy, usability, responsive web design, and all of those other concepts that “web” people must know? All of the invaluable information that she shared in the first edition is included with numerous new examples. There's only one little flaw: our content is stuck in the past. When consumers finally tire of ads on the web (i.e., pre-roll, roadblock ads, basic banners), what will brands do? Yes, most of our organizations have marketers focused on acquiring leads to feed into our nurturing programs; but are we really thinking about this in terms of our content strategies? Every month or so, we'll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions. Once all brands have started embracing content marketing, what happens then? We're kicking off 2010 by starting the CDG Book Club. Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media.

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